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The growth in mobile search is forcing marketers to be more precise in their search engine marketing messaging for both mobile and desktop.
While many mobile searches are conducted by consumers who will make a purchase in the next
Growth in mobile search influencing desktop strategy
Coca-Cola SMS-enabled vending machine changing future of mobile payments
NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.
Doug Busk, mobile brand strategy and global connections at The Coca-Cola Co.........
Wendy’s drives trial of new product via targeted mobile ad campaign
Fast food chain Wendy’s is cementing its place in the mobile medium via an integrated campaign that promotes the company’s new Wild Berry Frosty shake and drives consumers to the nearest locations to try it.
The company is running the mobile banner ads within Pandora’s iPhone app. In addition to the targeted ad,......
Mobile influences precision of desktop SEM campaigns
Coca-Cola's iPad app
Wendy's mobile ad
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